Friday, December 17, 2010

The identification of Chanel brand

Gabrielle Bonheur "Coco" Chanel was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the couturier field to be named on Time 100: The Most Important People of the Century.

The brand of Chanel established in 1914 by Coco Chanel, its production include men's wear, suit-dress, fragrance beauty, accessories, skincare and fine jewelry &watches etc.. The main identification symbol of genuine Chanel involving:
(1)    The logo of Chanel is made by the double c from overlapped Coco Chanel, it can be easily found in the Chanel clothing’s button or buckles of fur coats, which as "spirit symbol " that made Chanel fans crazy.

(2)    Diamond Check: the three-dimensional diamond-shaped Check became one of Chanel symbols as the first generation leather product is popular graduate. At the beginning, it used on the new clothing and leather goods of Chanel, then even applied on the watches, especially the series of "matelassee", the metal bracelets made by k gold and stainless steel also formed into the  three-dimensional "diamond Plaid."

(3)     Camellia: Chanel keeps focusing on the "Camellia" with great passion. the Camellia is even equal to the “national flower” in the country of Chanel. Whether summer or winter, Camellia often designed on the jewelry accessories made by a variety of materials, especially on the fabric pattern of clothing.

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