With good design work, if not in properly location, it is the same as a boondoggle. Chanel No. 5 perfume brand advertising has a strict control of the media system, which must be the goal of Chanel. No. 5 perfume is closely related to the media and consumer groups, such as high-grade tertiary industry, Miscellaneous chi, upscale clubs Miscellaneous, Notes and so on.
In terms of advertising volume and cycle, Chanel No. 5 perfume was a planned and targeted delivery of, whose coverage may not be particularly broad, but insisting on advertising to convey in a timely fashion and in place.
Terminal building: focusing on the wealthy local elite.The terminal poly sale is a brand marketing, product and value. All the efforts are to convert the last pass. A good terminal building will help the product display and sales. Chanel No. 5 perfume in the terminal building is very seriously and the selection is rigorous and accurate.
In order to get target and attract the target consumer group, larger amounts of Chanel No. 5 perfume for the overall sales → available, especially to counter the terminal, designed to open in the high-end shops, department stores, five-star hotel, senior clubs and other wealthy celebrities → set the place together, but in general it is difficult to find places to nowhere Chanel No. 5 perfume. Why do I operate it?
Because Chanel No. 5 perfume around the brand positioning, brand to convey the core values of the decisions and choices. In fact, the characteristics of the brand to go for the center, for their own development path of the terminal building to reduce the blind business or explore → Cable brand, and promote rapid development of enterprises, the same as Chanel No. 5 perfume.
In 1910, Coco in Paris opened a women's hat shop child (millinery shop), With extraordinary sewing skills, sewing another out of a simple and engaging style top hat. Two of her friends introduced her many celebrity guests. At that time the ladies are tired of fancy trim, so simple Chanel hat on their Oasis is like a general cool. Just one year, the business was rising. Coco moved her child temperament fashion shop (fashionable) to the Rue Cambon.
Since then, this area is still the base for the Department of General. Coco later advanced into the custom services (Haute Couture) areas. In 1914, Coco opened two boutiques and the fashion empire later declared the official birth of Chanel.